In this phase of bringing all the Lafeber Co. sites together, we were faced with a series of special challenges. How do you set up an informational site that has over 1000 posts and is constantly growing? How will anybody find anything? By crafting the menus to show categories of items and allow the user to filter the results.
This fully responsive site includes a fully integrated shopping cart, restricted access, so that only logged in veterinary professionals can read the medical articles and a complex set of taxonomies, so that things can be categorized, cross-referenced and found easily.
Since the launch, the site has been translated into French and Spanish.